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Alana and Lisa MacFarlane had a dream: they wanted to build a digital electronic diary for gut health that would educate users while they made records. 

Although they had a simple proof-of-concept, their team lacked the expertise to create a solid minimum viable product. They reached out to JetRockets for help.

We provided the expertise they needed to get their project off the ground. And because we were able to align our goals with theirs concretely, they succeeded in building the MVP they needed to launch.

Thrilled to share that JetRockets has been certified by Clutch as a women-owned business specializing in #software and web #development🚀

Through our skills in cutting-edge technologies and #software across industries, we are able to remain dedicated to our core values of results, transparency, efficiency, collaboration, and continuous improvement.

People often use the terms “management” and “leadership” interchangeably. While they do overlap, they also have separate meanings. In some cases, leadership implies almost the exact opposite of management.

In particular, management is about making things work efficiently the way they are, while leadership is about looking into the future to plan where to go next. Management is about maintenance and functionality, while leadership is about growth and development.

Organizations need strong leaders and good managers, and those roles frequently overlap. Good managers can lead their departments into a new future. Good leaders understand how their company currently works, and what can be done to make it work better.

2022 was the year that Generative AI entered the mainstream. Although the underlying technology has existed in some form or other for years, it has only recently become powerful enough to consistently resemble human creators. 

DALL-E can turn text prompts into precisely rendered artworks. ChatGPT mimics human conversation, and can write code, poetry, and prose. 

While those two are probably the most famous, companies like Midjourney and Stable Diffusion have released similar tools, and Microsoft and Meta are currently working on their own models.

Building an app is complicated. If you’ve never done it before, you might have a lot of misconceptions about what goes into it. You might think it’s something like building a sandwich: it takes a certain amount of time, you build it, and then you’re done. 

But in reality, none of that is true.

App development is not like making a sandwich. It takes longer and involves more ingredients. As a result, the whole affair is a lot messier and more complicated.

Here are a few misconceptions about app development: