The Board of Life
AI-Enabled Coaching & Personal Growth Platform
Non-tech founder’s guide to choosing the right software development partner
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About the project
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United States
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March 2025 - Ongoing
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theboardoflife.com
The Board of Life is a system for high-performing leaders to navigate meaningful transitions. It combines science, psychology, and AI to help individuals align their lives with their values. This framework offers whole-person transformation through structure, reflection, and accountability, turning insight into action.
Challenge
Even the most capable leaders eventually reach a point where traditional success stops feeling meaningful. It's not about lacking drive or ability—it’s about lacking a structure that supports deep, sustained transformation. They’re doing more, achieving more, but feeling increasingly disconnected from purpose and progress.
Traditional coaching models often fall short—without systems for integration and accountability, motivation fades, and reflection gets lost in the noise. What’s missing isn’t insight, but a container to make that insight stick.
“We’ve been especially impressed with the quality of their work.”
David Kidder
Founder & CEO, The Board of LifeSolution(s)
The Board of Life delivers a holistic approach to transformation by combining structure, reflection, and intentional relationships into one integrated system. Rather than relying on sporadic motivation or passive learning, the program creates consistent, high-integrity growth experiences.
Leaders are immersed in a supportive framework that promotes clarity, ownership, and alignment. Grounded in behavioral research, the system creates a rhythm for intentional progress, with real-time reflection tools and a culture of meaningful accountability.
From day one, we led the design process from scratch—crafting a visual language, UX architecture, and interface system that embody the emotional clarity and trust at the heart of the TBOL experience. This seamless integration of thoughtful design and purposeful engineering empowers leaders to build momentum that’s measured not just in outcomes, but in who they become along the way.
Feature Overview:
The Intentional Progress Model™ is the core of The Board of Life platform. It turns vague goals into structured commitments, aiding leaders in creating a rhythm of action and growth. By tracking progress, it reveals insights that link daily efforts to long-term change. This model aligns your life with your evolving identity.
SuperGuide is an AI onboarding companion that helps leaders create their Intentional Progress Model™ and navigate The Board of Life. It simplifies the experience by guiding users through key concepts, asking reflective questions, and providing support as they clarify their goals and commitments. SuperGuide reduces friction in onboarding, ensuring leaders start their journey with structure and confidence.
Generative Reflection™ is an AI-powered tool that engages leaders in conversation about their progress and challenges. Instead of a static journal, leaders interact with an intelligent system that asks personalized questions—helping them uncover blind spots and clarify next steps. This exchange turns experiences into structured insight, enhancing decision-making and alignment with goals.
The Board is essential for structure and accountability in a leader’s growth. It includes trusted members who provide honest feedback and track progress. This group fosters open communication and support, helping leaders remain focused. Board Members give structured insights that encourage clarity and consistent growth.
“JetRockets has been flexible, responsive, and solutions-oriented. The team has communicated well and made the client feel like a true partner.”
David Kidder
Founder & CEO, The Board of Life
Going from Project to Partner
We continue to work in close collaboration with The Board of Life as their dedicated technology partner. Our relationship goes beyond a single launch — together, we're evolving the platform through iterative improvements, feature expansion, and user-focused refinement.
Alongside ongoing product development, we are also co-creating a new AI-powered experience tailored for executive teams navigating moments of strategic inflection—such as pivots, investments, or external threats. This tool blends live facilitation support, strategic follow-through, and intelligent trend monitoring to help leaders make clearer, faster, and more aligned decisions.
This long-term partnership reflects a shared commitment to innovation, whole-human growth, and building systems that genuinely move people forward.
Technology Stack & Integrations
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Ruby
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JavaScript
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Ruby on Rails
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Tailwind CSS
Backend
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Ruby on Rails
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PostgreSQL
Integrations
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Appsignal
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Open AI
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Stripe
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Google Authentication
Team: 7 people
- 1 PM
- 2 Frontend Developers
- 2 Backend Developers
- 1 UX&UI Designer
- 1 QA