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Precise Estimates: Myth or Reality?
We planned. We tried. And we failed.
Whenever our client asks, "How many hours will this feature take?" I always think:
“If I were paid a dollar for every time I get asked this, I'd have a startup explaining why an exact estimate is impossible.”
“If I were paid a dollar for every time I get asked this, I'd have a startup explaining why an exact estimate is impossible.”
But no startup yet. And the thought remains: no one knows for sure. And that’s okay.
When I first started in project management, I didn’t believe this. I was sure: everything could be calculated, everything could be anticipated, everything could be controlled. I’d tell the team: “We can handle this; we just need the right method.” I believed in a system that could be mastered through logic. But over time, I came to realize:
Accurate estimates are a myth — one that’s easy to believe in, but a myth nonetheless.
Now, I’ll share how we came to this understanding, what we tried, what went wrong — and how JetRockets handles estimates today.
Your Partnership with JetRockets: What to Expect and How We Collaborate
We're more than just a custom software development; we create lasting relationships that deliver real results. Our approach is simple: we treat our clients’ goals as our own. In this post, you won’t find typical “how-to’s” for successful collaboration. Instead, we’ll give you an honest look at what you can expect from working with JetRockets and how we build genuine partnerships that help everyone succeed.
Ready to see what makes us different? Let’s dive in!
When Your Software Project Derails: A Guide for Non-Technical Founders
You had a vision. You hired a team. You invested time, money, and trust. And now, your software project is off the rails. Maybe deadlines keep slipping. Maybe the product doesn’t work as expected. Maybe your development team is speaking in riddles, throwing around terms like ‘technical debt’ and ‘refactoring’ while you’re just trying to understand why your app won’t launch.
I get it. And it’s painful. Because this isn’t just a project - it’s your business, your reputation, and sometimes even your financial security on the line.
Rails Dockerfile Best Practices – Part 1: Image Slimming
This article is a part of a series of posts where I will walk through every line of the Rails default Dockerfile and explain the best practices and optimizations.
Docker images can be optimized in different ways that include, but are not limited to, image size reduction, build performance optimization, security, and maintainability best practices, and application-specific optimizations. In the first article, I will touch only image size reduction optimization and explain why they are important.
Ready for 2025? Seven Strategies to Future-Proof Your Custom Software Agency
The technology world is moving at lightning speed, and 2025 will be no exception. From AI integration to cloud-native solutions, new tools and approaches are reshaping how custom software development agencies deliver value to clients.
Below, I’ve outlined seven key strategies that will help JetRockets ensure our team stays ahead of the curve and remains the go-to resource for custom software solutions.
Tech Audit Due Diligence: a Must Do for a Savvy Investor
When it comes to investing in or acquiring a tech startup, due diligence is an essential part of the process. Investors often dedicate countless hours analyzing financial records, assessing market size, and evaluating leadership teams. These are undeniably critical steps, but there is one crucial area that is frequently overlooked: the technical audit.