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We like writing about our personal experiences, our challenges and our take on programming and management. Enjoy!

Igor Alexandrov
Igor Alexandrov
> longreads /

18 Tools and Techniques to Improve Rails Application Performance

In an age where attention spans are fleeting and choices abundant, the success of any online platform hinges on its ability to provide seamless, swift, and engaging interactions. In fact, 40% of visitors will leave a website if it takes longer than three seconds to load.

With just a one second delay potentially causing a significant drop in user engagement, conversion rates, and overall satisfaction, it’s imperative that web developers prioritize immediacy. This rings especially true for Ruby on Rails applications, the backbone of many dynamic websites and web services.
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Andrew Parshukov
Andrew Parshukov
> longreads /

Demystifying Software Architecture: Choosing the Right Path for Your MVP

As a non-tech founder or startup entrepreneur, embarking on the journey to turn your innovative idea into a successful product requires a solid technological foundation. In this blog post, we'll dive into the world of software architecture, which is the blueprint that shapes the structure, functionality, and scalability of your application, to explore two common approaches (Microservices and Monolith), and shed light on why understanding these concepts is crucial for the success of your Minimum Viable Product (MVP). Software architecture is like the skeletal framework of your application, dictating how its components will interact, communicate, and perform. It lays the groundwork for your application's development, ensuring it can accommodate both current and future needs. Think of it as the foundation of a house – a strong foundation enables and ensures a stable structure.
Andrew Parshukov
Andrew Parshukov
> longreads /

From Idea to App: The Journey of a Non-Technical Founder

In the ever-evolving world of entrepreneurship, the spotlight often gravitates towards tech-savvy individuals who effortlessly navigate the intricate realm of coding and software development. Yet, amidst this narrative, exists a captivating and often unsung hero: the non-technical founder. These trailblazing leaders, though often not fluent in the language of code, have showcased time and again that passion and a clear vision can overcome the challenges of technical expertise.

At JetRockets, we have had the privilege of witnessing the extraordinary journeys of non-technical founders. We've partnered with these innovators, helping them transform their bold ideas into disruptive tech-driven solutions that challenge established industries. 
Igor Alexandrov
Igor Alexandrov
> longreads /

How To Use Basecamp’s Kamal With AWS and GitHub

You may have already encountered Kamal (ex MRSK) - the latest deployment tool developed by the Basecamp team. In this article, I'll delve into its functionality and highlight the reasons why it's gaining so much popularity.

Kamal stands out for its simplicity and user-friendliness, offering a seamless solution without the need to navigate the intricacies of complex DevOps frameworks. To demonstrate its efficiency, DHH showcases how he deploys an application across two different cloud environments in a mere 20 minutes. This impressive feat illustrates Kamal's capability to streamline the deployment process and swiftly bring your Minimum Viable Product (MVP) to life.
Andrew Parshukov
Andrew Parshukov
> longreads /

Should You Use AI for Web Development?

With headlines like "AI is Killing Web Development" featured everywhere, you might wonder if you should be replacing people with AI for your next web development project.

My answer: No, but you can use AI to help a little bit.
Igor Alexandrov
Igor Alexandrov
> longreads /

The Crucial Role of Load Testing for MVP Success: An Introduction to k6

In the fast-paced world of software development, where rapid iteration and delivery are key, the concept of a Minimum Viable Product (MVP) has gained significant traction. An MVP allows developers to introduce a basic version of their product to market quickly, gathering invaluable feedback and insights from users. However, while speed is essential, the importance of thoroughly testing an MVP cannot be overstated. One critical aspect of testing, especially for an e-commerce MVP site, is load testing. In this article, we will delve into the significance of load testing for MVP success and introduce k6, a powerful tool that can help ensure the stability and performance of your e-commerce MVP.
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