7 Web Development Trends to Expect in 2023

As the World Wide Web enters its mid-30s, web development continues to grow and expand in new and exciting ways. Developers are tinkering with ways to bring faster, smarter, and more fun experiences to the public. 

Some of the most important web development trends to expect in 2023 include:

  • Accelerated Mobile Pages (AMP)
  • Progressive Web Apps (PWA)
  • Voice Search Optimization
  • AI-Powered Chatbots
  • Serverless Architecture
  • Blockchain Development
  • Motion (Immersive) UI

Let’s take a quick look at them.

Accelerated Mobile Pages (AMP)

About 62% of all web traffic comes from mobile phones these days. It is no surprise, then, that the internet is being increasingly designed for mobile.
Created by Google, AMP is an open-source project that helps optimize web pages for loading on mobile devices. To do this, it removes scripts that slow down loading on mobile.

Google’s search engine ranking algorithm is increasingly sensitive to factors like page load time because people will often leave a website for loading slowly. Websites with AMP then become prioritized for SEO.

Progressive Web Apps (PWA)

Although mobile apps are a great way to connect and communicate, people don’t always want to download a full app for every little thing they want to do on their phones. In many cases, it would be quicker and easier to just use an app they can access through their browser.

PWAs emulate native mobile applications on websites. They are a great way to give people the mobile app experience without forcing them to commit to a full download.

Voice Search Optimization

Voice-activated technology has become increasingly popular in recent years, whether it be Siri, Alexa, Google Assistant, or Cortana. The growth in smart speaker technology means that more and more people are getting used to making searches by voice. 

Over 40% of people in the US
use voice search at least once per day. It is particularly valuable for people who have vision impairment or difficulties typing or touching screens.

AI-Powered Chatbots

AI has come a long way since the first computer therapist was invented in the 1960s. Many are now designed with specific customer service applications in mind.
Customer service is a perfect use for AI chatbots because it is a domain-specific skill. While general-purpose AI is difficult, it is far easier to create an AI that knows everything about a company’s return policy, for example. Many people would also prefer to talk to an AI than to a human being. 

Serverless Architecture

It’s not the 1990s anymore, and people don’t have to have their own dedicated servers to host a website. Instead, they can pay a third-party cloud computing platform to handle their infrastructure. This is great for small-time entrepreneurs and others who want to reach lots of people over the internet, but don’t have the resources to handle a full server by themselves.

Blockchain Development

Blockchain isn’t just for cryptocurrency. Developers are experimenting with many different possible applications. 

It is hard to tell which of them will stand the test of time, but in the near future, look for blockchain to be deployed to handle all kinds of data. Already, blockchain solutions are being pursued in healthcare, climate tracking, supply chain tracking, and voting. Increasingly, these applications will be tied to mobile tech.

Motion (Immersive) UI

Interacting with a website doesn’t have to be static and boring- it can be fun and playful, instead. While this may be more suitable for art studios or marketing firms than academic departments or hedge funds, websites can now be designed with more motion and immersive elements in mind. There are now common libraries, like Motion UI, geared towards designing all websites with these features.

Web Development with JetRockets

JetRockets specializes in web development with Ruby on Rails. We serve clients in a wide variety of industries, including finance, travel, and healthcare. Keeping on top of the latest web development trends is important for us, as we strive to deliver cutting edge to our clients.

Of course, the future of web development is impossible to capture in just 7 examples. Other important and exciting trends include Dark Mode, Enhanced Cybersecurity, API-first Development, and Single-page Applications. And we eagerly await more new technologies in the near future.
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