Challenge

Before the pandemic accelerated the use of ecommerce across the globe, eBay had a longstanding reputation for being a reliable platform in facilitating online consumer-to-consumer and business-to-consumer transactions. However, like any organization, eBay has had to adapt and modernize their approach to evolve alongside the needs and expectations of their users.

One issue in particular that has continuously complicated online selling is the high level of friction that comes along with facilitating international sales. From a lack of unified catalogs, currencies and organized support, organizations have long sought out solutions to these ecommerce challenges. One way eBay tried to solve this was by creating an official tool for eBay sellers: eBayMag.

eBayMag is an application designed specifically for international users to list items and manage sales across international eBay sites and enables order management and logistics optimization. However, after the platform’s launch, eBay and online sellers alike realized it could use some upgrading.

The official tool for eBay sellers needed a series of added features in order to accommodate user activity across multiple accounts, languages and advance their online management system. eBay connected with JetRockets in order to achieve the platform’s advancement by enabling cross-border trade for users through back- and frontend development services. Once JetRockets was fully informed, both teams got right to work!

Solution

Items import

Online selling used to be tedious due to manual processes such as copying and pasting item information across multiple platforms. We developed eBayMag to do away with this and create efficiencies, including:

All item information (description, quantities, price, etc.) is imported automatically from eBay to eBayMag. Users can turn on/off this ability at any time.

If users want to start a new import or still prefer a manual update, these abilities are also prepared in eBayMag. Users can manually select the eBay sites where they want to place their items and where they want to import from and start importing.

Users can attach the excel file and import a list of items.

Order Management 

International sellers often run into common issues when it comes to optimizing their logistics strategy. This is mainly due to the lack of visibility that international sellers have when trying to measure sales, establish clear timelines and communicate with buyers.

To address these obstacles, we implemented an order management feature to help international sellers manage new orders with the following features:

Managing Items

Presentation is a key factor for international sellers who are looking to increase their sales. In fact, upon registration, eBaymag immediately recommends sellers to list certain items on certain sites, based on eBay internal data regarding international site relevance and your sales history. Listing the recommended items can increase your sales by up to 40%.

We helped eBayMag support these recommendations with a feature designed to manage individual items. With this feature, users can:

Managing Categories 

When it comes to ecommerce sales, it’s important for products to stand out. This means that international sellers need the ability to categorize their items and listings so customers can render them with the right keywords.

However, user-friendliness is also important for the sellers as well. With this in mind, we designed a feature for managing item categories so users can:

Results

Today, EbayMag supports international users across eight eBay sites, including ebay.co.uk, ebay.de, ebay.fr and others.

To help eBayMag reach this level of growth, JetRockets worked continuously to further develop eBayMag into a highly flexible, multi-featured application for managing and supporting international sales. Additionally, the platform can manage, sell, and import across multiple accounts, languages, and locations.

As a result, sellers can now get 8X as many sales when listing their products internationally as well as make their product listings more relevant to international customers, more easily than ever before.

Going from Project to Partner

Today, eBay and JetRockets continue to collaborate and further evolve the eBayMag platform. As the e-commerce landscape continues to evolve, we assist eBay in maintaining the efficiency of the eBayMag tool and update its correlating technology as necessary. Through our continued collaboration with eBay, we are able to offer online sellers a platform that satisfies all of their business and personal listings alike.