LuxLock

Challenge

The sudden emergence of the COVID-19 pandemic presented a major challenge for retail brands, who had no choice but to switch to an ecommerce-driven business strategy in order to succeed. While the rapid shift to digitization enabled many brands to stay afloat, luxury retail, in particular, suffered significantly due to their dependence on in-person, high-touch customer service interaction which was severely limited during lockdown.

With this in mind, Casey Golden, the founder of Luxlock, emerged with an idea to remedy the situation and bring a personalized shopping experience to online retailers. His idea was to develop an online platform that merges the digital and physical worlds by creating and providing customized shopping experiences for retailers across the board.

But in order to turn this idea into a reality, Golden and his team needed a development partner that could help design a software solution that could provide retailers with a seamless and consistent shopping experience for users across multiple channels and touchpoints. That’s where JetRockets came in.

Solutions

Beginning the development process, our team collaborated with Luxlock’s founder to pinpoint the core functionalities and features that the platform should possess. These included inventory administration, collaboration with dominant eCommerce sites (Shopify, BigCommerce), and customer data analysis.

After identifying the platform’s key components, we designed and implemented user-friendly interfaces for both retailers and employees alike, and augmented them with modern data analytics abilities to optimize personalized marketing and sales tactics. As such, we developed the platform to enables users to experience:

Hyper Personalization

The Luxlock platform can instantly recognize and recall customer preferences across multiple locations to ensure every shopper can receive a hyper-personalized experience.

The platform syncs shopper preferences and contextualizes experiential impact data to deliver digital-first shopping services. The physical data layer unifies non-proprietary shopper information like size, style and product preferences to ensure greater ecosystem success.

Salespeople are able to digitize their established client base while also developing new customer relationships without risking client trust. Decrease delayed responses and exchange manual processes for more productive selling time.

Experience Unification through Universal Digital Closets

Luxlock auto-populates consumer closets by merging siloed databases to create a universal shopper profile which empowers the stylists by taking away the guesswork. Stylists are able to expand on what shoppers already own. Mix and match new products with items they already love. Drive Lifetime Value (LTV) by harnessing the power of sustainable relevancy.

Shoppers can bring their closets with them to get live styling, wardrobing, and complementary product recommendations.

Going from Project to Partner

Today, Luxlock and JetRockets continue to collaborate. Through high quality, attentive support and a creative approach to problem solving, JetRockets continues to maintain and advance the company’s software in order to ensure the technology’s functionality meets the needs of the Luxlock team and retailers at all times.