Longreads from the Rocketship

Launching a Software as a Service (SaaS) product without coding knowledge is challenging but not impossible. Sure, having coding skills has its advantages, but it's not a prerequisite for success in the SaaS industry. 

Today, there are numerous avenues available to non-technical entrepreneurs that don't necessarily involve writing code. Instead of getting bogged down in the technical intricacies of programming, aspiring SaaS founders can focus on their core strengths: identifying market needs, designing user-friendly interfaces, and delivering value to customers.

If you’re a non-technical founder with an idea for a SaaS product, here are steps you can take to turn your vision into reality. 

Have a great idea for a new app or software product? It’s smart to test your idea by launching an MVP first.

Founders who want to build an MVP have a few options. If it’s simple enough, they could make it themselves, or hire a freelancer.

The narrative in tech often centers around visionary founders with coding prowess, engineering backgrounds, and technical expertise. But technical proficiency isn’t the sole gateway to launching a successful tech venture. Some of the world’s most innovative tech brands were founded by non-technical entrepreneurs. 

As a non-tech founder, though, the path to startup success can be a lot more daunting. From dealing with unfamiliar tech jargon to technical complexities, you’ll often find yourself navigating uncharted territory, facing a steep learning curve as you strive to translate your vision into a viable product or service.

In this blog, we offer 4 crucial tips for founding a tech startup from a non-technical perspective. We'll explore strategies for idea validation, assembling the right team, securing funding, and navigating the ever-evolving landscape of technology and entrepreneurship.

For many years Nginx has been a default solution to serve as a reverse proxy for Rails applications. However, with the release of Kamal, the Rails community opened Traefik as a new reverse proxy solution. Within my 15 years of experience with Rails, I created an almost perfect configuration for Nginx that migrated through all my projects. With Traefik, I had to start from scratch.

The average large software project goes 66% over budget. This often happens not because of paying too much, but rather, by trying to pay too little.

If you go too cheap, you will often wind up paying twice: once to build the project, and again to fix it.

The best way to avoid this problem is to adopt the right mindset. Custom software is usually something you want to prioritize quality for. It is, after all, usually intended to be an asset. It will provide value to your business for a long time.