New Product Build
Your idea deserves
an engineering team
that's done this before.
You've validated demand. Now you need it built right — clean architecture, real test coverage, and a codebase you can hire into and scale from. Most agencies will build you something. We'll build you something that lasts.
How We Build
Five phases from
discovery to launch
Every new product engagement follows the same proven structure. Clear milestones, visible progress, no surprises.
1
Discovery
Weeks 1-2
We map your domain, define data models, and produce a technical spec and architecture plan before writing a line of code.
2
Design
Weeks 2-4
UX flows, wireframes, and a high-fidelity design system. Stakeholder sign-off before development begins.
3
Build
Weeks 4-16
Two-week sprints. Working software every cycle — not a big reveal at the end. You see progress, you give feedback, we iterate.
4
QA & Launch
Weeks 14-18
Full test suite, staging environment, load testing, security review, and zero-downtime production deployment.
5
Support
Ongoing
Post-launch iteration based on real user data. Bug fixes, feature additions, and performance tuning as your user base grows.
What We Build
Complex products.
Clean code.
Rails is the right tool for products that need to move fast, handle real data, and scale without a rewrite. Here's what we build on it.
🌐
Web Applications
Multi-tenant SaaS, marketplaces, internal tools, customer portals. Complex business logic, clean Rails architecture, built to evolve.
📱
Mobile-Backed Products
Rails API backend with React Native or Flutter frontend. One codebase powering iOS, Android, and web from day one.
🤖
AI-Integrated Platforms
Products with LLM integrations, recommendation engines, or automation workflows. We handle the infrastructure so AI features are reliable, not experimental.
💳
Fintech & Regulated Products
Payment flows, KYC, ledger systems, compliance requirements. We've built fintech on Rails and understand the security and audit requirements.
🏥
Healthcare & Data-Sensitive Apps
HIPAA-aligned architectures, patient data handling, secure communication flows. Built for compliance from the ground up.
🛒
E-commerce & Booking Platforms
Inventory, scheduling, real-time availability, complex pricing rules. We've built booking systems and e-commerce platforms used by thousands of users daily.
Right Fit
Is this the right
engagement for you?
Good fit
✓
You've validated the idea. User interviews, waitlist signups, paying pilot customers — you have signal that this is worth building.
✓
You have budget for quality. You're not looking for the cheapest option — you're looking for the right team that won't create problems to fix later.
✓
You want a long-term partner. Not a vendor who hands off and disappears. You want a team invested in the product's success.
✓
You can move decisively. You're available for weekly syncs, can give design feedback, and have a clear product vision — even if the details evolve.
Not the right fit
✗
You're still exploring the idea. If you haven't validated demand yet, we'd point you toward a design sprint or no-code prototype first.
✗
Budget is the primary driver. If the decision comes down to who's cheapest, we're not the right choice — and we'd rather be honest about that upfront.
✗
You need a non-Rails stack. We're Rails specialists. If you need Node, Django, or a different backend, we're not the right team.
✗
You want a fixed-price guarantee. Product development involves discovery. We work with fixed phases and clear milestones — not blanket fixed-price contracts.
What You Get
A product and a
codebase you own
01
Production Rails Application
Deployed, monitored, and running. Not a staging prototype — a real product your users can rely on from day one.
02
Full Test Coverage
RSpec unit, integration, and system tests. CI pipeline wired up and green. You can hire engineers who can maintain it confidently.
03
Design System
Figma files and a component library. Every screen documented. Your design evolves without starting from scratch each time.
04
Technical Documentation
Architecture diagrams, data model docs, environment setup guide, and deployment runbook. Your team can run it without us.
05
Scaling Roadmap
A written plan for what to build next, what infrastructure to add as you grow, and what architectural decisions to make at 10x current load.
06
Clean Handoff
Full IP transfer, access revocation checklist, and onboarding support for any in-house engineers you bring on. You own everything, completely.
Case Study · Travel Tech
Safari Portal
A greenfield itinerary builder for luxury safari operators — built from scratch on Rails. Complex multi-tenant scheduling, client-facing portals, real-time operator dashboards, and a booking flow handling high-value transactions.
"JetRockets is so much more than a dev team — they are a core part of Safari Portal and of our family. They truly care about the product and its success and it shows in everything they do."
View full case study
FAQ
Common questions
We work in fixed two-week sprints with a running backlog. Scope changes are normal — we re-prioritize the backlog together rather than renegotiate the entire contract. If something significant shifts, we're transparent about what it means for timeline and cost before proceeding.
No. We work with non-technical founders regularly — our PM bridges the communication gap and translates technical decisions into business terms. We do expect you to be available and engaged, but you don't need to know Rails.
We offer two paths: a post-launch retainer for ongoing feature development and support, or a clean handoff to your in-house team with full documentation. Most clients start with a retainer and transition to in-house over 6-12 months as they scale their own engineering team.
Yes. We integrate LLMs, RAG pipelines, recommendation engines, and automation workflows into Rails applications. We treat AI features like any other infrastructure — they need to be reliable, testable, and maintainable, not just impressive in a demo.
This service is for building a new product from zero. The Development Partner service is for companies with an existing live product that need senior Rails capacity embedded into their team. If you're not sure which fits, a discovery call will clarify it quickly.
Start Building
Ready to build
the right way?
Tell us about your product, where you are, and what you've validated. We'll tell you what it takes to build it — honestly.
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