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Andrew Parshukov
Andrew Parshukov
longreads /

Tech Jargon Decoded: A Glossary for Non-Technical Founders

The tech industry is notorious for its abundance of jargon, acronyms, and complex terminology that can leave even the most seasoned entrepreneurs scratching their heads. It can be especially daunting for non-technical founders – another barrier they must face as they strive to build a successful tech startup. 

For these entrepreneurs, the need to understand common tech jargon can add stress. To help, we’ve decoded some of the most important tech terms and concepts for non-technical founders. 

By the end, you’ll be fluent in tech-speak, having unlocked a new level of understanding on your entrepreneurial journey
Andrew Parshukov
Andrew Parshukov
longreads /

Non-tech Founders Face These Problems. Here’s How To Solve Them

Many of our clients don’t have a technical background. But that doesn’t stop them from founding tech startups and building amazing products.

The truth is, being a computer wizard is not a prerequisite at all for working in tech. Non-technical founders can get the technical skills they need by hiring the right people. And the expertise that they do have- such as social skills or industry-specific knowledge- may far outweigh the need for programming abilities.

But if you don’t have a tech background, you do potentially face some challenges that other founders don’t have. Watch out for these issues:
  • Finding a Tech Co-founder
  • Hiring Employees
  • Unrealistic Deadlines and Costs
  • Balancing Business and Product
  • Lack of Subject Matter Expertise
Natalie Kaminski
Natalie Kaminski
longreads /

Where No-code Ends and Custom Development Begins

No-code and low-code platforms are popular software solutions for many founders and organizations. With little training, almost anybody can create working applications using these frameworks.

Yet at the same time, relying too heavily on no-code creates long term problems for founders. They can get locked in to a single vendor, making it difficult or impossible to move their business to a more suitable system. In many cases, a custom software approach would have made more sense.
Igor Aleksandrov
Igor Aleksandrov
longreads /

From Service Objects to Object Design

As technology evolves and our understanding of scalable and maintainable code deepens, optimizing software architecture becomes paramount. In the realm of Ruby programming, the concept of Service Objects has long been a cornerstone in managing complex business logic. A couple of days ago, I got an email from OneTribe’s AppSignal that included information about the issue that I already have seen several times and didn’t have enough time and willingness to work on it.
Natalie Kaminski
Natalie Kaminski
longreads /

The Importance of Having a Solid GTM Plan

Launching a business is always an exciting and stressful time, because anything could happen. The product you’ve been working on for months could suddenly take off beyond your wildest expectations, or it could attract no attention at all.

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