Building Strong Client Relationships: Key Practices at JetRockets
Running a business is all about building and maintaining good relationships. Inside, a business is made up of employee relationships. And outside, a business consists of client or customer relationships.
Strong client relationships are especially important in a field like software development, because of the complex and lengthy nature of the work. Our clients are the lifeblood of our business.
JetRockets takes building strong client relationships very seriously since it’s such a core part of what we do. We operate on several key practices, including:
- Understanding client needs and requirements
- Transparent and effective communication
- Managing expectations
- Collaboration and flexibility
- Delivering high-quality solutions
- Building long-term relationships
Understanding Client Needs And Requirements
Building software is an incredibly complex endeavor. Every client has specific needs and requirements for their business. We create value by building exactly what it is that they need.
In order to understand our clients’ needs, we actively listen to them, ask probing questions, and document and clarify client expectations. The overall goal here is to ensure alignment throughout the entire project.
Transparent And Effective Communication
We strive to maintain open lines of communication with clients. This keeps them informed about project progress, milestones, and any challenges that may arise. We are especially focused on being transparent about pricing and about our development process, to make sure that clients fully understand what they are paying for.
Communication is crucial because it is the top cause of project failure. An estimated one-third of all projects go wrong because of miscommunication.
When communicating with clients, we use clear and concise language, without jargon, to ensure effective understanding. Many of our clients are non-tech founders, and it helps to communicate at their level of technical understanding.
Speed is also an important concern. We promptly address client inquiries, concerns, and requests, because situations change rapidly.
One of the most frustrating challenges of software development is its sheer unpredictability. In an ideal world, we could tell a client that we will definitely have feature X working perfectly by date Y. In practice, the best that any team can do is set realistic expectations regarding timelines, budgets, and deliverables.
Expectations will also change over time, as a client’s vision changes and as technical challenges are discovered. That’s why we provide regular updates and progress reports to manage client expectations and foster trust.
Collaboration and Flexibility
It’s important to cultivate a collaborative environment by involving clients in the development process. We constantly seek their input and feedback at regular intervals.
Since development is rarely a linear path, we adapt to changing client requirements and priorities. We also encourage client participation in testing and quality assurance processes to ensure satisfaction and alignment.
We also follow an Agile development model for maximum flexibility. This allows us to iterate rapidly, correcting course as needed, and avoiding sudden, last-minute disappointments. The alternative would be to stick to a single, monolithic plan, which usually proves faulty and goes over budget anyway.
Delivering High-Quality Solutions
We strive for excellence in software development by delivering robust, reliable, and user-friendly solutions.
Part of the process is thorough testing and quality assurance to identify any issues and bugs. Working code is only half the battle; tested and proven code is the sought-after result.
Our commitment to quality extends past the production process into post-development support and maintenance. Software is like a living thing that needs continuous care and support. That’s why all of our development plans include some sort of maintenance work included in the package after the launch.
Building Long-term Relationships
Software development is usually a long-term process. We focus on building relationships beyond a single project by demonstrating a commitment to client success. We also seek feedback and testimonials from satisfied clients to showcase credibility and trustworthiness.
As I said above, our client relationships are the lifeblood of our business. The more we help your organization, the more we help ours.
How Our Values Serve Our Clients
JetRockets is built on our foundational values of results, transparency, efficiency, collaboration, and continuous improvement. Each of these core values serves to advance our clients’ interests.
Our commitment to results ensures that we deliver high-quality solutions to our clients while managing expectations and keeping them realistic.
Our commitment to transparency ensures that we operate along the lines of effective communication.
Our commitment to efficiency ensures that we stay on budget and on schedule, providing the best value possible for our clients.
Our commitment to collaboration ensures that every project we work on is handled clearly, effectively, and above all, in line with the client’s vision.
Finally, continuous improvement means that we continue to deliver high-quality solutions, providing more value to our clients year after year.
Are you a founder, or someone with a vision for a new software application? We would love to get in touch!