Non-tech founder’s guide to choosing the right software development partner Download Ebook
Home>Blog>4 tips for building a tech startup as a non-technical founder

4 Tips for Building a Tech Startup as a Non-technical Founder

The narrative in tech often centers around visionary founders with coding prowess, engineering backgrounds, and technical expertise. But technical proficiency isn’t the sole gateway to launching a successful tech venture. Some of the world’s most innovative tech brands were founded by non-technical entrepreneurs. 

As a non-tech founder, though, the path to startup success can be a lot more daunting. From dealing with unfamiliar tech jargon to technical complexities, you’ll often find yourself navigating uncharted territory, facing a steep learning curve as you strive to translate your vision into a viable product or service.

In this blog, we offer 4 crucial tips for founding a tech startup from a non-technical perspective. We'll explore strategies for idea validation, assembling the right team, securing funding, and navigating the ever-evolving landscape of technology and entrepreneurship.

Starting a Technology Business Without Technical Skills

Starting a technology business without technical skills may seem like a formidable challenge, but it's far from insurmountable. With that said, the journey to success is anything but linear. Let’s dive into some of the most crucial aspects of starting a tech business with no technical experience.

Tip #1: Find a Technical Co-Founder for Your Startup

One of the most important steps for non-technical founders is finding a capable technical co-founder. A technical co-founder brings expertise in software development, engineering, or other technical fields, complementing your skills in areas such as business strategy and market vision.

A technical co-founder can also enhance your startup's credibility in the eyes of investors, potential hires, and industry stakeholders, increasing its chances of long-term success and sustainability.

Here are some actionable steps to find the right technical co-founder:
  • Define Your Startup Vision: Before seeking a technical co-founder, have a clear understanding of your startup's mission, goals, and target market. This clarity will attract like-minded individuals who resonate with your vision.
  • Network Strategically: Attend industry events, startup meetups, and networking sessions where you're likely to encounter tech professionals. Leverage online platforms like LinkedIn, AngelList, or co-founder matching websites to connect with potential co-founders.
  • Join Startup Incubators and Accelerators: Programs like Y Combinator, Techstars, or local startup incubators provide opportunities to meet aspiring entrepreneurs and technical experts. These platforms often offer networking events, mentorship, and resources to help you find a suitable co-founder.
  • Be Transparent and Authentic: When reaching out to potential co-founders, be transparent about your strengths, weaknesses, and what you bring to the table. Authenticity builds trust and fosters genuine connections, increasing the likelihood of finding a compatible co-founder.
  • Negotiate Fair Equity: Equity distribution is a crucial aspect of the co-founder relationship. Ensure that the division of equity reflects each co-founder's contributions, responsibilities, and level of commitment to the startup.

Tip #2: MVP Development for Non-technical Founders

Developing a Minimum Viable Product (MVP) is a crucial step for non-technical founders looking to validate their startup idea, gather feedback from users, and iterate on their product or service. It involves building a basic version of a product that is developed with the minimum set of features required to validate its viability in the market.

You’ll likely want to hire a software development partner to build your MVP. With a dedicated team of developers, a software development company can accelerate the development process and help you launch your MVP to market faster. It also takes a lot of the pressure off you and your co-founder, allowing you to focus on other core competencies such as product management, marketing, and customer development.

Our blog has plenty of resources to guide you through your search for an outsourcing software development partner. We’ve also dedicated an entire ebook on how to choose the right software development partner as a non-tech founder, including tips for ensuring project success.

Tip #3: Learn Tech Essentials

While you may not need to become a coding expert, gaining a basic understanding of technology essentials as a non-tech entrepreneur can empower you to make informed decisions and effectively collaborate with your technical team. 

Consider enrolling in online courses, attending workshops, or participating in coding bootcamps to familiarize yourself with fundamental concepts such as web development, user experience design, and digital marketing. By investing in continuous learning, you'll enhance your ability to contribute meaningfully to your startup's growth and success.

For example, evaluating the technical feasibility of your product is a crucial step in your startup’s journey, and you should be involved. You should have at least a foundational understanding of what makes a tech product feasible, and what it will take to get it market-ready.

Tip #4: Securing Funding for Your Startup

You need funding to turn your vision into a reality and fuel your startup’s growth. Unfortunately, securing funding can be a challenge for non-technical founders. Investors often prioritize technical expertise and industry experience, leading to skepticism or hesitation when evaluating non-tech founders. 

Additionally, non-tech founders may face difficulties in effectively communicating the technical aspects of their startup's product or technology, which is why finding a technical co-founder is so important. 

Building a strong network, demonstrating market knowledge, and showcasing the business acumen and leadership skills of a non-tech founder are essential strategies for overcoming these challenges and securing funding for your startup.

Here’s a few more tips for securing funding:
  • Understand Your Funding Needs: Start by determining how much funding your startup requires to achieve its short-term and long-term goals. Consider factors such as product development, marketing, hiring, and operational expenses.
  • Research Your Funding Options: There’s plenty of routes you can go to secure funding, including angel investors, venture capitalists, grands, and even crowdfunding platforms. Our blog post breaks down the advantages and disadvantages of each funding source.
  • Apply for Startup Accelerator Programs: Startup accelerators provide funding, mentorship, and resources to early-stage startups in exchange for equity. Research accelerator programs in your industry or region, and apply to programs that align with your startup's goals and objectives.

Navigating the Startup Journey as a Non-tech Founder

The journey of building a tech startup as a non-technical founder isn’t just about overcoming obstacles or following a set of prescribed steps. It's a testament to the power of passion, perseverance, and the human spirit of innovation. 

After all, non-tech founders often possess the vision to see opportunities where others see challenges and the resilience to weather the storms along the way.

If you’re a non-tech founder looking for a partner to help you bring your product to market, we’d love to help. We’re especially passionate about aiding the startup journeys of non-technical entrepreneurs and have extensive experience doing so. 

Contact our team today to learn more about the services we offer for non-tech founders!

Discover More Reads

Real Stories & Real Success

Do you have a tech idea?

Let’s talk!

By submitting this form, you agree with JetRockets’ Privacy Policy

If you prefer email, write to us at